Medium Specificity and Web Video | Brightcove Blog

I respond to Virginia Heffernan’s op-ed When Shilling on the Web, Think Small. While arguing for more subtle approaches to the unique stylistic conventions of web video, Heffernan forgets that online video on the whole is too diverse an ecosystem to operate under one set of stylistic devices. I argue online video is not as much a unique medium itself as are the devices and platforms through which online video is now presented.