Data Science: What the Facebook Controversy is Really About

I argue in The Atlantic that the Facebook emotional contagion experiment controversy surfaces more fundamental questions about the means and ends of data science. 

"Critics have examined many facets of the experiment, including its design, methodology, approval process, and ethics. Each of these tacks tacitly accepts something important, though: the validity of Facebook’s science and scholarship. There is a more fundamental question in all this: What does it mean when we call proprietary data research data science?
"As a society, we haven't fully established how we ought to think about data science in practice. It's time to start hashing that out."

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